The ECO Coin
The ECO coin is a currency earned through sustainable action. Eating meat-free meals, switching to a green energy provider or riding a bike to work can earn you ECOs. These can be spend in the ECO Coin marketplace to buy ecological experiences, sustainable services and circular products. This Impact Venture works with corporates, universities and governments to incentivize behavioral change and in the processes save organizations money whilst creating a sustainable culture.
Develop the concept to a minimum viable product with a corresponding launch strategy and pilot.